Get a 6-Pack of Abs Now

How about that for some click bait? I’m sure it’s not the first time you’ve seen a headline like that from the fitness industry, and it definitely won’t be the last.

All buying decisions are emotional and what’s more emotionally appealing than a strong, hard, tan, ripped, rack of washboard 6-pack abs? Diet pills. Yeah, probably diet pills. They still sell like hot cakes (seems counter-intuitive) even though they’re extremely unhealthy and barely effective, but it’s the classic emotional pull that keeps ’em coming back.

Aside from emotion, what does it really take to get lean and ripped and is it worth it?

Check out the impressive infographic, courtesy of Precision Nutrition, below:

To the weekend,

Dr. RJ Burr