Hello, my name is Dr. RJ Burr, founder of REACH Rehab + Chiropractic Performance Center, and I’d like to share a little story with you.

I originally got into this line of work because I had a passion to help people whose lives have been significantly altered by back and neck pain get back to doing what they love most.

But through school, my internships, and the first few years of my practice, I noticed a pattern of ineffective, outdated treatments that left patients frustrated with the system. It was then that I developed my new passion: treating people the right way.

I completely empathized with these patients’ negative experiences, and the more I heard, the more I got fed up.

I got fed up with learning about patients hopping around from professional-to-professional, offering opinion after opinion with no long-term solution to their problem.

I got fed up with the drugs and surgery route for what could have otherwise been resolved with conservative treatments.

I got fed up with hearing patients say they have “arthritis” or “degeneration” like it’s a death sentence, when evidence shows it’s a normal part of the aging process and likely has nothing to do with the pain they’re experiencing.

I got fed up with hearing previous recommendations of three visits a week, every month for simple back, neck, muscle and joint pain, with no end game in sight.

So, I knew there had to be a better way.

This is when I came across the McKenzie Method – a proven, reliable assessment system that guides clinicians to the correct treatment for the appropriate problem.

At REACH, we don’t “fix” patients; we find the right solutions for them. We utilize the McKenzie Method to identify, understand and correct your problem, then address why it’s occurring in the first place so you can get back to living a healthy, active lifestyle. No unnecessary treatments, no magic therapies, no misleading recommendations and, of course, no pressure.

Our philosophy is simple: The right answer is all that matters. Whether we’re treating you or referring you to a professional outside our office, all that matters is that you get the solution that’s right for you.


We know there’s a better way and we are forging that path.


I built REACH as a means of forging a new path where a reliable system can be utilized to not only save time, reduce medical costs, and quickly solve neck and back problems, but to make a meaningful impact on the way musculoskeletal care is thought about in our country’s medical system.

I want our communities to get the best care possible without unnecessary treatments and out-of- pocket costs. I want everyone to have access to honest and cutting-edge information that slices through the confusion.

I don’t want anyone to lose hope that they’ll never get answers and achieve a solution.

Ultimately, our mission is to be a refreshing and effective alternative in musculoskeletal pain management that everyone can benefit from.

Does this story resonate with you? If so, we’d love to meet you and determine whether we would be a good fit for you to achieve a solution the problems that have been robbing you of your active lifestyle.

CLICK HERE OR CALL (734) 335-0212 TO SCHEDULE