Business Name: REACH Rehab + Chiropractic Performance Center

In Operation Since: June 2016

Owner: RJ Burr

What’s your favorite thing about living and working in Plymouth?

Other than working only a short bicycle ride away from my home, I love the downtown community of Plymouth. My wife, son and I take a daily jaunt around town when the weather is cooperating. I love new and familiar faces, and dropping by a storefront for a cup of Joe or a quick nosh. The community involvement from the families to the businesses, charities, and religious factions spins a web of collective prosperity — it’s heartwarming to play a part. I love observing families and individuals enjoy and appreciate their town that continues to flourish.
Speaking of which, what other involvement do you have in the community?

Helping support my wife and toddler son while running a small business and practicing as a private clinician, time is hard to come by. One of my primary goals of the business is to use it as a platform to make a significant impact on the lives of others. In the meantime, our family does the little things. We always support local business, are parishioners of Our Lady of Good Council, contribute to United Way Plymouth, sponsorships, scholarships, non-profit initiatives, and donate our time as much as we can.
What gets you out of bed in the morning?

I have to be selfish — and somewhat cliche’ — but it is my family. My family comes first! However, I am very appreciative I can get out of bed in the morning knowing I’m doing something I love that will positively impact the lives of others.

Aside from family, I’m passionate about educating my patients, clients, and friends. Treating people is great, but I get a greater sense of pride from teaching “how to fish,” opposed to, “giving a fish,” so they can use the tools they learn to live a better life. There is so much information available out there that it’s like drinking out of a fire hose when you’re trying to self-diagnose a nagging pain or issue. There’s no better feeling than having a new client come in confused and defeated and to send them on their way with a plan that they understand and can manage on their own — it’s empowering!

I’ve learned the little things can go a long way. If I can make a small impact on someone’s life every day; ultimately, I believe I’m fulfilling my duty as a healer and contributing citizen of our society — this gets me out of bed in the morning even when it’s a struggle.

What makes you different from what you’d typically expect from chiropractic and physical therapy?

REACH is not your typical chiropractic or rehabilitation experience. We have a dedication to outcomes that get you back to your active lifestyle as quickly as possible. Our treatment plans average 5-7 visits, and we don’t push long-term treatment plans. How do we achieve this with our patients and clients? We take the time to truly know you, your lifestyle, and your expectations; then we give you homework! The goal is to get a client to the point where they don’t need to be dependent on us, after all, that’s why we got into this field — to get people better 🙂
Anything else you’d like to say to the readers of this article?

First, thank you for taking the time to read this article to get to know me a little better. My family and I remind ourselves on a daily basis of what a great decision we made to root in Plymouth. We are excited to make an impact on a thriving community.

Second, if you are dealing with a nagging issue, take care of it now, because the longer you wait, the greater the risk of a more severe problem. The last thing you want is to endure an otherwise avoidable procedure because you procrastinated, and now your issue is impacting your lifestyle. Speaking of procedures, be sure to seek conservative care (e.g., chiropractic, PT, massage, acupuncture, etc.) first for common muscle and joint complaints. Far too often in our health system, individuals seek invasive treatments before noninvasive when they otherwise could have been avoided. If any of our readers ever need some unbiased advice, feel free to email me!


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